Diehl's Jewelers
201 Strykers Road, Suite# 19-322 • Phillipsburg, NJ 08865 • Kris@DiehlsJewelers.com

About Us

HistoryThe Diehl’s Jewelers story begins in the early 20th century, when our great grandfather opened up Samuel L. Diehl Jewelers & Opticians in Pen Argyl, PA.

One of his sons, Robert W. Diehl, became a watchmaker. He opened Diehl’s Jewelers in Somerville, NJ in 1940. Robert and his wife, Eleanor Diehl, decided to open a second store in Bernardsville, NJ in 1946. Back then they had to buy an existing business to get into town, so they bought out the dry cleaner in town and became Diehl’s Jewelers and Dry Cleaners, located at 20 Olcott Square.

Eleanor operated the store with her friend Albert LaCoste. They spent many years serving the community as the only jeweler and only dry cleaner in town. Robert closed his store in 1948 and went on to found The Ticker Shop in Cranford. He also worked for other jewelers, like Frost Jewelers in Irvington.

Diehl’s Jewelers dropped the dry cleaning and moved to 30 Olcott Square in 1960. Eleanor was known for her personalized service, redesigning skills and her repertoire of dirty jokes.

In 1987 Eleanor and Al were ready to retire. They asked Eleanor’s daughter, Nora Diehl Schmid, if she wanted to buy the business. She asked her son, Kris, if he was interested. Al and Eleanor were going to stay on through 1988. Unfortunately, Eleanor passed away in late 1987. At the end of 1987 Nora, her husband Bob, Kris and his fiancee Kelly Coles took over the store.
About Us
Nora renovated Diehl’s aging interior in 1988, and upgraded the inventory to include a broader range of price points. Nora, Kris and Kelly took several jewelry classes. We added a jewelry repair bench to the back room, allowing us to do most of the repair work ourselves. Nora continued the tradition of personal small town service and designing.

Three years later Nora and Bob’s second son, Jeremy, came into the business, replacing Kelly. He quickly learned to engrave, do marketing and do minor watch repair.

In 1992 we opened a second store in Bishop’s Plaza in White House Station. We had two stores until 1994, when Nora passed on suddenly. Diehl’s Jewelers was then run by Kris, Bob and Jeremy Schmid. We expanded our Designer collections, and started adding more of our own designs.

In 1997 Kris finished his Graduate Gemologist Degree from the Gemological Institute of America (GIA) and went on to get his Master Graduate Gemologist Appraiser Degree (GIA, IJO). Kris has also taken courses in GIA cut grading and synthetic diamond separation. This, combined with the courses offered through the Independent Jewelers Organization (IJO), has made Kris the most highly educated Graduate Gemologist in the area.

Bob decided to retire at the end of 2004. Heidi was added to our staff in 2005. She helps with buying, sales, designing, and pearl and bead stringing.

On March 1st, 2006 we moved the store to 24 Olcott Square after 45 years. The new location gives us a fresh, vibrant new look.

In 2009 Heidi left the shop to pursue her rapidly expanding editing business and in 2010 Jeremy went part time to manage a fencing academy. We hired Andrea Davenport full time in 2010. Andrea has a Master's Degree in Art and Education from Montclair University, where she developed her love of metalsmithing. She has worked in the sales end of our industry, taught jewelry workshops and designs her own line of jewelry.

In 2012 Andrea left to move to western Massachusetts and Heidi returned to the shop.

Diehl’s is still a small town family store with its friendly, knowledgeable service. We pride ourselves on offering unique designs with great values. Not only do we carry unusual pieces from several designers, but all three of us create designs for the store.

And now the Diehl's story is over. Keep check back here for Kris' designs, closeouts and information on future endeavors.